Are you looking for the best SEO reporting software for clients?
As freelancer SEO specialists, reporting tools are one of our greatest allies. They’re essential for gathering and analyzing SEO results clearly and quickly.
Basically, these tools generate customized reports about elements that help your website rank higher in search engines. And most importantly, they keep you from wasting time creating tedious presentations for your clients.
Today, optimizing search engine processes requires the best SEO reporting software. That’s why, in this post, we’ve put together a list of our 7 favorite reporting tools for SEO freelancers.
We’ll cover each tool’s:
- Key reporting features
- Pros & Cons
- Plans & pricing
But first, let’s briefly explore what good SEO reporting tools should include.
What Makes the Best SEO Reporting Software?
When it comes to SEO reporting, a comprehensive tool can significantly improve your workflow. But what features make for a powerful tool?
Ideally, SEO reporting tools should include:
- Key SEO data, segmented by location
- Integrations with popular marketing and BI tools
- Feature-rich functionalities
- Exporting capabilities
These solutions should also be:
- Scalable
- User-friendly
- Cost-effective
Let’s have a closer look.
Location-specific Data
Through digital marketing, brands can reach a global audience at a relatively low cost. But that doesn’t mean that you shouldn’t adapt your strategy to local markets.
It’s crucial to know how websites and search queries are performing at a national or regional scale, even if your client is selling an internationally-available digital product. Best-of-class SEO reporting tools allow you to localize your keyword and competitor research.
Integrations
By integrating your SEO reporting tool with third-party platforms, you can:
- Understand your metrics in context
- Create comprehensive reports automatically
- Discover performance gaps that go beyond SEO
In short, by putting all your KPI data in one place, you can achieve better and more accurate reporting.
The best SEO reporting tools integrate with:
- Google Analytics
- Google My Business
- Google Search Console
- WordPress & other content management systems
- Google Ads & other PPC management platforms
- Automation tools such as Zapier and Make
Feature-rich Functionality
A well-rounded SEO reporting tool should offer:
- Data analytics
- Automation
- White-label reports
- Position tracking
- Customized reports
- Competitor data
- Backlink data
- Real-time collaboration
Some reporting tools also include information about social media, paid ads, and email marketing campaigns. You can use these all-in-one tools if you work with a comprehensive marketing team; otherwise, an SEO-only tool will suffice.
Scalability
Pick the tool that offers the best SEO reporting scalability.
Switching between tools as your business grows can be very frustrating and time-consuming. It’s always better to start with a standard reporting tool that will keep working for you even if your business expands rapidly. In short, your tool of choice should work regardless of how many clients you have. When your number of clients goes from 5 to 200, you shouldn’t have to change your stack.
User-friendliness
Make sure you don’t feel uncomfortable using your SEO reporting tool. If completing a simple task takes minutes of wondering and struggling with the interface, consider an alternative.
With a user-friendly tool:
- You won’t need to spend much time figuring out where to find each functionality
- If you scale your freelance business, you won’t have to train your collaborators before they use it
Advanced reporting tools may require certain technical knowledge. But even if you choose an enterprise-grade, super-technical option, keep in mind that your SEO reporting tool should make your life easier and empower you to deliver better results, faster.
Exporting Capabilities
Exporting your reports in your client’s format of choice is always a plus.
The best SEO tools allow you to export your files in:
- XLS
- CSV
Some tools also create automatic reports and email them to your clients.
With the right stack, you can present the data to your clients in a way that is convenient for everyone, and they don’t have to use your SEO platform to see it.
Cost-effective Solutions
Depending on your SEO goals, free SEO tools can be very useful. On the other hand, paid tools often provide exclusive features that are necessary for top-level monitoring and reporting.
In any case, you should evaluate each tool’s feature and assess whether they’ll have a clear ROI.
When analyzing cost-effectiveness, consider:
- How long it’ll take for that tool to have an ROI
- Whether pricing scales with use
- How long it’ll be before you outgrow your current plan
- How much value the tool truly adds
- Whether there are more cost-effective alternatives, as well as their pros & cons
7 Best SEO Report Tools for Freelancers
In this section, we’ll cover some of our favorite freelance tools you can use to improve your SEO reporting workflow in 2022. Our goal is to help you choose the tool that best fits your needs
We’ll begin with the most cost-effective SEO reporting tools for small projects. Then, we’ll share the most complete reporting SEO tools for complex projects.
We recommend:
- Google Data Studio
- SE Ranking
- Authority Labs
- Agency Analytics
- Ahrefs
- Moz
- Semrush
Let ‘s get started.
Google Data Studio
Google Data Studio allows you to see your website’s analytics through graphs and boards that are fully customizable. Besides, you can work with your team on the same document simultaneously.
Additionally, Google Data Studio offers interesting integrations. For instance, it can be connected to Google Ads, Google Analytics, and Search Console, as well as BigQuery databases. You can also use connectors like Supermetrics to automatically sync data from third-party apps with your Data Studio reports.
Google Data Studio has a single plan for universal use, and it’s free.
Pros
- It’s free
- It supports unlimited data
- It has easy access to Google data sources
- There are quality integrations available
- Dashboards are fully customizable
Cons
- No real-time updates
- No automation
- No chat support
- Slow speeds with live connections
- Considerable limits on charts and interactive elements
- It’s so customizable that it can be confusing for newcomers
SE Ranking
SE Ranking is an outstanding cloud-based tool for SEOs & marketers.
It offers:
- Website analysis
- Competitor analysis
- Backlink monitoring
- Website ranking monitoring
- Keyword grouping analysis
- And more
Plus, SE Ranking integrates with Zapier, allowing users to connect over 1,000 applications and automate processes. Available integrations include Hubspot, Salesforce, and Google Ads.
SE Ranking offers three types of plans: Essential, Pro, and Business. Monthly prices begin at $18 for Essential, $42.50 for Pro, and $90 for Business.
Pros
- It has a free trial
- It’s easy-to-use
- It offers reliable customer support
- White-label options are available
- You can create customizable dashboards
Cons
- Local SEO data is limited
- Backlink analysis isn’t as precise as other options
- The API is only accessible for the highest plans
- The user interface is confusing
Authority Labs
With Authority Labs, you can get daily SEO reports about your own domain – or your competitors’.
Additionally, this tool offers:
- Keyword research features
- Position tracking
- A communication panel that adapts to your region’s settings
Authority Labs offers four types of plans: Plus, Pro, Pro Plus, and Enterprise. Monthly prices begin at $49 for Plus, $99 for Pro, $225 for Pro Plus, and $450 for Enterprise.
Pros
- It offers a free trial
- It accurately tracks the Google search rankings of keywords from different domains
- Customer support seems very helpful
- It has an easy-to-read interface
Cons
- It’s slightly more expensive than other options
- It doesn’t monitor backlinks
- It should be complemented by another website auditing tool
Agency Analytics
Agency Analytics is an easy-to-use tool for freelance SEOs & agencies. Essentially, it enables you to fully customize and automate reporting.
This platform doesn’t gather data on its own. Instead, it can help you compile third-party data into a beautiful and intuitive dashboard that you can share with your client and their team. It’s a complement for the other tools on this list, rather than a competitor.
Agency Analytics offers three types of plans: Freelancer, Agency, and Enterprise. Monthly prices begin at $10 per client campaign for the Freelancer plan, $15 per client campaign for the Agency plan, and Custom pricing for Enterprise. Plus, if you subscribe to the annual option, you’ll get two months for free.
Pros
- Over 70 integrations through third-party software
- Easily customizable automated reports
- A drag-and-drop feature that makes it easy to highlight the most important KPIs
- It’s a time-saver if you’re looking to compile data from different platforms
Cons
- Dependence on third parties for data
- Per-client pricing potentially reduces the platform’s cost-effectiveness, compared with other options
Ahrefs
Ahrefs is an all-in-one SEO tool that generates automated and customizable reports. It makes large amounts of data easy to access through an intuitive and simple user interface. Plus, this tool includes:
- APIs and integrations
- Data visualization features
- Competitor analysis
- URL and keyword performance metrics
- Backlink monitoring
- Alerts and more
Ahrefs offers four types of plans: Lite, Standard, Advanced, and Enterprise. Monthly prices begin at $99 for Lite, $199 for Standard, $399 for Advanced, and $999 for Enterprise. Annually, you’ll get two months for free.
Pros
- It makes it easy to perform domain analysis
- The backlink and keyword analysis features provide extremely valuable data
- The UX is extremely accessible, making large volumes of information easy to digest
Cons
- It doesn’t offer a free trial
- The lite plan doesn’t include report sharing
- It’s more expensive than other options
Moz
As an all-in-one solution, Moz allows you to create custom reports that clearly display the impact of your SEO efforts.
The platform covers:
- Keyword research
- On-page optimization
- Link-building
With Moz, you’ll be able to:
- Export reports in PDF or CSV format easily
- Get quick snapshots of your results during specific periods
- Create reports from templates
Moz offers four types of plans: Standard, Medium, Large, and Premium. Monthly prices begin at $99 for Standard, $179 for Medium, $299 for Large, and $599 for Premium. If you choose an annual plan you can get a 20% discount.
Pros
- The medium plan includes a free trial period
- It has a clean and easy-to-use UX
- Crawls quickly
- Comprehensive and clearly shown metrics
Cons
- Report customization is limited
- Sometimes it takes a week for ranking data to be processed
- Report templates and brand reports are only available in the Medium, Large & Premium plans
Semrush
Semrush stands out as one of the most powerful tools for SEOs.
It includes:
- Comprehensive white-label reports
- Tracking for more than 800 million keywords
- SERP position tracking
- Backlink monitoring
- Social media tracking
- Content optimization features
Semrush offers four types of plans: Pro, Guru, and Business. Monthly prices begin at $119.95 for Pro, $229.95 for Guru, and $449.95 for Business. You can save 17% when you pay yearly.
Pros
- Free trial
- Comprehensive backlink and competitor analysis
- Social media scheduling and analytics
- 360° analysis of your digital marketing efforts
- SEO content writing tools
- Precise target market analytics
- All plans include automated PDF reports
Cons
- It’s more expensive than other options
- It aims to cover the entire digital marketing landscape, which might be overkill for your needs
- It has too much information and too many upsells, which can be detrimental to the user experience
Exactly What You Need for Technical SEO Audits at Scale
There are many SEO reporting tools available on the market. Choosing the right one will depend on several factors. For instance, your clients’ business size and your existing workflow. Consider the options and make sure the platform you choose streamlines your work and fits your budget.
SEORadar is a technical SEO monitoring & auditing tool built for scale. Chosen by some of the largest brands in the world, SEORadar keeps an eye on your site’s source code and notifies you of any changes that may affect your rankings. SEORadar monitors over 100 HTML elements, including content.
Curious? Discover SEORadar today. Request a free trial or schedule a free demo.
